Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data.

Pakistan Growth GPS

Commercial Decision Intelligence — Illustrative Prototype

Select a territory

Highest projected gap first. Open a territory for its drivers, service reliability and recovery plan.

TerritoryProjected gapAddressableConfidenceFeasibilityRecommended intervention
Karachi Cantt91.1% attainmentPKR 55.8mPKR 32.7m65%84%
Run availability recovery sprint
Karachi Bypass92.7% attainmentPKR 52.8mPKR 35.5m65%93%
Close core assortment gaps
Karachi East91.2% attainmentPKR 51.7mPKR 30.7m62%72%
Run availability recovery sprint
Karachi Central92.2% attainmentPKR 51.4mPKR 36.1m76%74%
Run availability recovery sprint
Lahore Model Town II92.7% attainmentPKR 50.3mPKR 32.1m73%65%
Reactivate dormant retailers
Karachi West92.2% attainmentPKR 49.9mPKR 31.4m79%74%
Run availability recovery sprint
Lahore South II92.0% attainmentPKR 49.9mPKR 34.7m66%74%
Run availability recovery sprint
Karachi Cantt II92.1% attainmentPKR 49.6mPKR 33.2m72%64%
Run availability recovery sprint
Karachi Satellite II92.3% attainmentPKR 47.9mPKR 30.7m64%78%
Run availability recovery sprint
Karachi Central II92.7% attainmentPKR 47.2mPKR 31.0m65%70%
Run availability recovery sprint
Karachi Model Town92.0% attainmentPKR 45.0mPKR 30.2m81%63%
Run availability recovery sprint
Karachi Link Road92.6% attainmentPKR 44.8mPKR 28.4m77%72%
Run availability recovery sprint
Karachi Township II92.9% attainmentPKR 44.3mPKR 30.4m75%85%
Run availability recovery sprint
Lahore Satellite93.6% attainmentPKR 43.2mPKR 28.8m71%69%
Escalate distributor supply issue
Lahore Township93.2% attainmentPKR 42.6mPKR 24.3m65%75%
Run availability recovery sprint
Karachi Model Town II93.8% attainmentPKR 42.4mPKR 30.0m76%83%
Run availability recovery sprint
Karachi East II92.9% attainmentPKR 42.2mPKR 27.9m81%77%
Run availability recovery sprint
Karachi Satellite93.4% attainmentPKR 42.2mPKR 27.5m74%61%
Escalate distributor supply issue
Lahore Rural South93.0% attainmentPKR 41.9mPKR 26.5m72%76%
Run availability recovery sprint
Lahore Link Road92.0% attainmentPKR 41.0mPKR 27.5m78%73%
Run availability recovery sprint

Executive starting point: Karachi Cantt

Territories on the map

Bubble size = addressable opportunity.

LahoreFaisalabadGujranwalaMultanBahawalpurKarachiHyderabadSukkurIslamabadRawalpindiPeshawarQuetta
Bubble size = addressable opportunity · colour = target risk
Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data. Recommendations require human approval before any order or task is created.