Target
PKR 627.8m
Projected
PKR 572.0m
91.1% attainment
Projected gap
PKR 55.8m
Addressable
PKR 32.7m
58.6% recoverable
Confidence
65%
Feasibility 84%
Outlets to action
14
39 dormant
What is driving the gap
Contribution of each root cause to the territory gap, largest first.
Availability recovery is the largest driver at PKR 11.2m — 20.0% of the territory gap.
Attainment trajectory
Cumulative actual, target and projected sales for this territory.
Distributor service reliability
Karachi Traders 6
Order fill rate
93%
Delivered ÷ confirmed quantity
On-time delivery
82%
Service level
88%
Stock health
66%
Cover on recommended lines
Service reliability is not the binding constraint in this territory.
Field capacity and execution
Whether the plan can physically be executed.
Visit compliance
86%
Visit conversion
35%
Visits producing an order
Assortment compliance
82%
Promotion efficiency
81%
Incremental ÷ spend
Stockout risk
37%
Forecast uncertainty
25%
Prioritised recovery plan
Probability-weighted, stock-checked actions.
1. Al-Madina General Store
Add missing core SKU
2. Awami Mart
Replace blanket discount with targeted bundle
3. Bahar Kiryana
Add missing core SKU
4. Mehran Mart
Correct shelf placement
5. Ravi Store
Add missing core SKU
6. Faisal Traders
Add missing core SKU
Executing these 6 actions is modelled to recover PKR 534.1k per month, roughly PKR 2.7m across the remaining 2026 months.
Outlets requiring action
Priority-ranked outlets with the recommended intervention, expected incremental sales and evidence.
Al-Madina General Store
Karachi · Karachi Cantt4 km · 21 min visit 11d · order 27d
Add missing core SKU
Core SKU absent although 67% of similar high-performing outlets carry it.
- Sunsilk 185ml × 11
- Sunlight 400g × 9
Expected incremental
PKR 142.4k/mo
PKR 90.4k – PKR 179.7k
Acceptance
52%
Confidence 64%
Distributor stock
53%
Order PKR 5.6k
Est. retailer stock
8.6 days
Stockout risk 27%
Awami Mart
Karachi · Karachi Cantt6.2 km · 29 min visit 6d · order 12d
Replace blanket discount with targeted bundle
Recent promotional uplift was largely forward buying; a targeted bundle protects margin.
- Rin 500g × 8
Expected incremental
PKR 89.8k/mo
PKR 63.8k – PKR 131.0k
Acceptance
54%
Confidence 60%
Distributor stock
70%
Order PKR 2.1k
Est. retailer stock
9.5 days
Stockout risk 33%
Bahar Kiryana
Karachi · Karachi Cantt5 km · 19 min visit 15d · order 28d
Add missing core SKU
Core SKU absent although 70% of similar high-performing outlets carry it.
- Clear 185ml × 12
- Vaseline Lotion 200ml × 5
Expected incremental
PKR 81.9k/mo
PKR 59.6k – PKR 107.4k
Acceptance
47%
Confidence 62%
Distributor stock
63%
Order PKR 8.2k
Est. retailer stock
5.6 days
Stockout risk 31%
Mehran Mart
Karachi · Karachi Cantt4.8 km · 21 min visit 13d · order 17d
Correct shelf placement
Share of shelf at 26% versus 62% peer benchmark.
- Surf Excel 1kg × 6
Expected incremental
PKR 61.5k/mo
PKR 41.6k – PKR 79.8k
Acceptance
52%
Confidence 57%
Distributor stock
71%
Order PKR 5.5k
Est. retailer stock
12 days
Stockout risk 21%
Ravi Store
Karachi · Karachi Cantt5.3 km · 21 min visit 9d · order 22d
Add missing core SKU
Core SKU absent although 61% of similar high-performing outlets carry it.
- Lifebuoy Shampoo 175ml × 10
Expected incremental
PKR 66.9k/mo
PKR 47.0k – PKR 93.1k
Acceptance
54%
Confidence 71%
Distributor stock
69%
Order PKR 2.5k
Est. retailer stock
5.8 days
Stockout risk 30%
Faisal Traders
Karachi · Karachi Cantt4.7 km · 20 min visit 1d · order 2d
Add missing core SKU
Core SKU absent although 74% of similar high-performing outlets carry it.
- Dove Beauty Bar 100g × 39
- Rin 500g × 12
- Vim 500ml × 24
Expected incremental
PKR 91.6k/mo
PKR 62.7k – PKR 119.3k
Acceptance
53%
Confidence 65%
Distributor stock
63%
Order PKR 23.0k
Est. retailer stock
11.7 days
Stockout risk 24%
Awami Traders
Karachi · Karachi Cantt4.2 km · 16 min visit 13d · order 15d
Replace blanket discount with targeted bundle
Recent promotional uplift was largely forward buying; a targeted bundle protects margin.
- Surf Excel 1kg × 27
Expected incremental
PKR 40.6k/mo
PKR 26.7k – PKR 59.4k
Acceptance
36%
Confidence 62%
Distributor stock
73%
Order PKR 24.8k
Est. retailer stock
11.4 days
Stockout risk 28%
Sitara Cash & Carry
Karachi · Karachi Cantt4.1 km · 17 min visit 7d · order 30d
Add missing core SKU
Core SKU absent although 66% of similar high-performing outlets carry it.
- Lifebuoy Soap 100g × 21
Expected incremental
PKR 38.8k/mo
PKR 28.7k – PKR 47.7k
Acceptance
50%
Confidence 63%
Distributor stock
66%
Order PKR 2.7k
Est. retailer stock
9.3 days
Stockout risk 27%