Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data.

Pakistan Growth GPS

Commercial Decision Intelligence — Illustrative Prototype

Outlets in view

60

Expected incremental

PKR 4.1m/mo

Blocked by stock

0%

0 outlets

Accepted actions

0

PKR 0/mo committed

Planned route value

PKR 1.0m/mo

12 visits · 125 min

#1

Faisal General Store

Superstore

Lahore · Lahore Old City5.8 km · 22 min visit 46d · order 63d

Reactivate dormant retailer

No order for 63 days against a historic run rate of 1356k per month.

  • Knorr Noodles Chicken × 39
  • Lifebuoy Soap 100g × 20

Expected incremental

PKR 129.2k/mo

PKR 87.2k – PKR 176.8k

Acceptance

27%

Confidence 78%

Distributor stock

79%

Order PKR 6.1k

Est. retailer stock

1.9 days

Stockout risk 68%

#2

Noor Traders

Wholesaler

Lahore · Lahore Industrial5.3 km · 25 min visit 9d · order 12d

Correct shelf placement

Share of shelf at 29% versus 66% peer benchmark.

  • Knorr Noodles Chicken × 11

Expected incremental

PKR 246.3k/mo

PKR 187.7k – PKR 340.4k

Acceptance

58%

Confidence 73%

Distributor stock

68%

Order PKR 990

Est. retailer stock

11.9 days

Stockout risk 6%

#3

Awami Store

Wholesaler

Lahore · Lahore Industrial4 km · 15 min visit 17d · order 26d

Add missing core SKU

Core SKU absent although 67% of similar high-performing outlets carry it.

  • Knorr Noodles Chatpata × 5
  • Knorr Cubes × 6

Expected incremental

PKR 211.0k/mo

PKR 135.5k – PKR 301.5k

Acceptance

57%

Confidence 66%

Distributor stock

77%

Order PKR 810

Est. retailer stock

10.9 days

Stockout risk 12%

#4

Faisal Kiryana

Wholesaler

Lahore · Lahore Bypass1.8 km · 12 min visit 16d · order 29d

Add missing core SKU

Core SKU absent although 77% of similar high-performing outlets carry it.

  • Lifebuoy Soap 100g × 8
  • Dove Beauty Bar 100g × 5
  • Clear 185ml × 12

Expected incremental

PKR 170.9k/mo

PKR 106.4k – PKR 257.3k

Acceptance

59%

Confidence 69%

Distributor stock

61%

Order PKR 7.7k

Est. retailer stock

11.4 days

Stockout risk 35%

#5

Noor Cash & Carry

Wholesaler

Lahore · Lahore Industrial1 km · 8 min visit 6d · order 8d

Correct shelf placement

Share of shelf at 33% versus 66% peer benchmark.

  • Lifebuoy Shampoo 175ml × 9
  • Lux Soap 100g × 7

Expected incremental

PKR 153.4k/mo

PKR 108.9k – PKR 202.9k

Acceptance

60%

Confidence 65%

Distributor stock

91%

Order PKR 3.3k

Est. retailer stock

6.2 days

Stockout risk 12%

#6

New Star General Store

Wholesaler

Lahore · Lahore Bypass4.9 km · 20 min visit 9d · order 25d

Correct shelf placement

Share of shelf at 27% versus 72% peer benchmark.

  • Rin 500g × 5
  • Lux Soap 100g × 5

Expected incremental

PKR 157.8k/mo

PKR 121.9k – PKR 203.2k

Acceptance

64%

Confidence 76%

Distributor stock

75%

Order PKR 2.0k

Est. retailer stock

10.2 days

Stockout risk 26%

#7

Shalimar General Store

Superstore

Lahore · Lahore Township3.6 km · 18 min visit 16d · order 26d

Replace blanket discount with targeted bundle

Recent promotional uplift was largely forward buying; a targeted bundle protects margin.

  • Dove Shampoo 180ml × 25
  • Clear 185ml × 26

Expected incremental

PKR 131.7k/mo

PKR 90.5k – PKR 193.8k

Acceptance

63%

Confidence 66%

Distributor stock

84%

Order PKR 24.9k

Est. retailer stock

8.9 days

Stockout risk 12%

#8

Bahar Cash & Carry

General Store

Lahore · Lahore Old City3 km · 14 min visit 44d · order 60d

Reactivate dormant retailer

No order for 60 days against a historic run rate of 88k per month.

  • Sunsilk 185ml × 9

Expected incremental

PKR 8.0k/mo

PKR 5.6k – PKR 10.1k

Acceptance

32%

Confidence 65%

Distributor stock

76%

Order PKR 3.1k

Est. retailer stock

2.9 days

Stockout risk 70%

#9

Mehran Mart

Wholesaler

Lahore · Lahore Bypass7.3 km · 32 min visit 7d · order 14d

Replace blanket discount with targeted bundle

Recent promotional uplift was largely forward buying; a targeted bundle protects margin.

  • Lifebuoy Soap 100g × 10

Expected incremental

PKR 131.6k/mo

PKR 84.5k – PKR 179.3k

Acceptance

54%

Confidence 76%

Distributor stock

73%

Order PKR 1.3k

Est. retailer stock

7.2 days

Stockout risk 30%

#10

Ravi Cash & Carry

Superstore

Lahore · Lahore Cantt1.4 km · 10 min visit 11d · order 37d

Add missing core SKU

Core SKU absent although 78% of similar high-performing outlets carry it.

  • Clear 185ml × 26
  • Sunsilk 375ml × 30
  • TRESemmé 400ml × 25

Expected incremental

PKR 110.4k/mo

PKR 82.5k – PKR 147.7k

Acceptance

52%

Confidence 62%

Distributor stock

88%

Order PKR 59.6k

Est. retailer stock

8.1 days

Stockout risk 12%

#11

Chenab Mart

Wholesaler

Lahore · Lahore Old City2.8 km · 11 min visit 29d · order 46d

Change pack recommendation

Smaller pack is outperforming in this price-sensitive cluster; current mix is skewed to large packs.

  • Lifebuoy Shampoo 175ml × 11
  • Sunlight 400g × 3
  • Sunsilk 185ml × 3

Expected incremental

PKR 77.7k/mo

PKR 48.5k – PKR 101.6k

Acceptance

52%

Confidence 75%

Distributor stock

71%

Order PKR 4.4k

Est. retailer stock

6.3 days

Stockout risk 37%

#12

Khyber Superstore

Superstore

Lahore · Lahore Old City6 km · 21 min visit 46d · order 52d

Add missing core SKU

Core SKU absent although 69% of similar high-performing outlets carry it.

  • Surf Excel 500g × 24
  • Dove Beauty Bar 100g × 46

Expected incremental

PKR 19.4k/mo

PKR 14.2k – PKR 25.5k

Acceptance

57%

Confidence 73%

Distributor stock

86%

Order PKR 26.2k

Est. retailer stock

11.1 days

Stockout risk 26%

#13

Mehran Traders

Superstore

Lahore · Lahore North5.2 km · 26 min visit 14d · order 21d

Add missing core SKU

Core SKU absent although 75% of similar high-performing outlets carry it.

  • Lux Soap 100g × 28
  • Dove Shampoo 180ml × 31

Expected incremental

PKR 118.3k/mo

PKR 88.8k – PKR 165.9k

Acceptance

50%

Confidence 63%

Distributor stock

74%

Order PKR 21.4k

Est. retailer stock

10.4 days

Stockout risk 19%

#14

Noor Cash & Carry

Wholesaler

Lahore · Lahore Industrial2.8 km · 15 min visit 4d · order 18d

Add missing core SKU

Core SKU absent although 74% of similar high-performing outlets carry it.

  • Dove Beauty Bar 100g × 9

Expected incremental

PKR 142.6k/mo

PKR 111.0k – PKR 196.2k

Acceptance

52%

Confidence 60%

Distributor stock

80%

Order PKR 2.9k

Est. retailer stock

8.7 days

Stockout risk 9%

Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data. Recommendations require human approval before any order or task is created.