2026 sales target
PKR 48.00bn
Projected sales
PKR 44.72bn
93.2% of target
Projected target gap
PKR 3.28bn
Target minus projected sales
Addressable gap
PKR 2.14bn
65.2% recoverability
Forecast attainment
93.2%
Opportunity confidence
72%
Feasibility 74%
Outlets requiring action
8,266
of 15,000 outlets
Target attainment trajectory
Cumulative actual sales, target trajectory and projected sales through December 2026, with the forecast confidence range.
PKR 3.28bn projected gap · PKR 2.14bn potentially addressable · 93.2% forecast attainment
Geographic opportunity
Bubble size = addressable opportunity, colour = target risk. Click a territory to drill in.
Target gap waterfall
How the projected gap decomposes into non-recoverable base-market risk and the recovery levers.
Opportunity leaderboard
Ranked by projected gap, with addressable opportunity, confidence, feasibility and the recommended intervention.
| Region | Projected gap | Addressable | Confidence | Feasibility | Recommended intervention |
|---|---|---|---|---|---|
| Sindh93.0% attainment | PKR 1.44bn | PKR 939.3m | 72% | 76% | Run availability recovery sprint |
| Punjab Central93.4% attainment | PKR 1.31bn | PKR 864.5m | 71% | 73% | Reactivate dormant retailers |
| North93.2% attainment | PKR 267.5m | PKR 171.7m | 71% | 72% | Run availability recovery sprint |
| Punjab South92.8% attainment | PKR 230.2m | PKR 144.7m | 72% | 72% | Escalate distributor supply issue |
| West92.4% attainment | PKR 27.1m | PKR 17.3m | 70% | 75% | Escalate distributor supply issue |
Closing the top 10 territory opportunities could recover PKR 328.1m — 10.0% of the projected gap.
Drill further in the Opportunity Map or open a Territory Deep Dive.