Pakistan — all channels
Opportunity lenses
Each lens re-colours and re-sizes the same territories so the map answers a different commercial question.
Bubble size = addressable opportunity. Colour = attainment risk against the 2026 target.
Bubble size = addressable opportunity · colour = target risk
150 territories in view · PKR 3.28bn projected gap · PKR 2.14bn addressable (65.2% recoverability)
Territories in view
Ranked by projected gap. Select a territory to open its deep dive.
| Territory | Projected gap | Addressable | Confidence | Feasibility | Recommended intervention |
|---|---|---|---|---|---|
| Karachi Cantt91.1% attainment | PKR 55.8m | PKR 32.7m | 65% | 84% | Run availability recovery sprint |
| Karachi Bypass92.7% attainment | PKR 52.8m | PKR 35.5m | 65% | 93% | Close core assortment gaps |
| Karachi East91.2% attainment | PKR 51.7m | PKR 30.7m | 62% | 72% | Run availability recovery sprint |
| Karachi Central92.2% attainment | PKR 51.4m | PKR 36.1m | 76% | 74% | Run availability recovery sprint |
| Lahore Model Town II92.7% attainment | PKR 50.3m | PKR 32.1m | 73% | 65% | Reactivate dormant retailers |
| Karachi West92.2% attainment | PKR 49.9m | PKR 31.4m | 79% | 74% | Run availability recovery sprint |
| Lahore South II92.0% attainment | PKR 49.9m | PKR 34.7m | 66% | 74% | Run availability recovery sprint |
| Karachi Cantt II92.1% attainment | PKR 49.6m | PKR 33.2m | 72% | 64% | Run availability recovery sprint |
| Karachi Satellite II92.3% attainment | PKR 47.9m | PKR 30.7m | 64% | 78% | Run availability recovery sprint |
| Karachi Central II92.7% attainment | PKR 47.2m | PKR 31.0m | 65% | 70% | Run availability recovery sprint |
| Karachi Model Town92.0% attainment | PKR 45.0m | PKR 30.2m | 81% | 63% | Run availability recovery sprint |
| Karachi Link Road92.6% attainment | PKR 44.8m | PKR 28.4m | 77% | 72% | Run availability recovery sprint |
| Karachi Township II92.9% attainment | PKR 44.3m | PKR 30.4m | 75% | 85% | Run availability recovery sprint |
| Lahore Satellite93.6% attainment | PKR 43.2m | PKR 28.8m | 71% | 69% | Escalate distributor supply issue |
| Lahore Township93.2% attainment | PKR 42.6m | PKR 24.3m | 65% | 75% | Run availability recovery sprint |
How these opportunity sizes are calculated
Every lens is a documented, auditable calculation.
- formulaStockout Lost Sales = Latent Demand − Recorded Sales during probable stockout weeks
- formulaAssortment Opportunity = Peer-store expected sales × outlet suitability × acceptance probability × fulfilment probability
- formulaDormant Opportunity = Historic run rate × reactivation probability × expected recovery %
- formulaRecoverability Ratio = Addressable Gap ÷ Total Target Gap
- formulaPromotion Incrementality = Observed uplift − Estimated baseline demand