Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data.

Pakistan Growth GPS

Commercial Decision Intelligence — Illustrative Prototype

Simulated shelf capture

Illustrative image recognition on a synthetic shelf. No real photography, planogram or measurement is used.

Surf Excel 1kg73%Vaseline Lotion 77%Competitor B81%Knorr Noodles Ch91%Vaseline Lotion 93%Knorr Noodles Ch79%Competitor B72%Private label80%Knorr Cubes72%TRESemmé 400ml76%Sunsilk 185ml78%Competitor A81%Knorr Cubes87%Lifebuoy Soap 1075%Competitor B79%TRESemmé 400ml83%Competitor A88%Private label97%Competitor A80%Competitor B74%Private label77%Competitor A88%Private label78%Knorr Soup Pack78%Lifebuoy Soap 1077%
Detection confidence 81%

Our facings Competitor facings Detected gap / missing facing

Facings detected

25

Share of shelf

52%

Target 52%

Planogram compliance

100%

Missing facings

2

Value of correction

PKR 10.4k/mo

Shelf gaps and commercial value

Each detected gap is translated into modelled incremental sales.

Vaseline Lotion 200ml

Empty facing detected · confidence 77%

PKR 5.2k/mo

Knorr Cubes

Empty facing detected · confidence 72%

PKR 5.2k/mo

Share of shelf is at or above the agreed level for this outlet type.

Execution follow-up

What the field team is asked to do, and how it is verified.

Outlet

Sindh Mart

General Store

Monthly run rate

PKR 148.7k/mo

Detected our facings

13

Competitor facings

12

Recognition confidence

81%

Average across detections

Re-capture cadence

Every visit

Corrective task

Restore 1 facings for our priority SKUs, refill 2 detected gaps and re-capture the shelf before leaving the outlet. Task creation requires supervisor approval; no order is placed automatically.

Progress towards agreed share of shelf

Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data. Recommendations require human approval before any order or task is created.