Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data.

Pakistan Growth GPS

Commercial Decision Intelligence — Illustrative Prototype

Projected gap today

PKR 3.28bn

Modelled recovery

PKR 474.9m

Residual gap

PKR 2.81bn

Simulated attainment

94.2%

from 93.2%

Feasibility applied

74%

Execution levers

Each lever is capped by the real opportunity pool in the current slice, with diminishing returns above 60% execution.

30% · PKR 158.9m

% of availability gap closed · pool PKR 714.9m

30% · PKR 101.7m

% of assortment gap closed · pool PKR 457.5m

30% · PKR 68.6m

% of dormant retailers reactivated · pool PKR 308.6m

30% · PKR 53.0m

% of promotion spend redeployed · pool PKR 238.4m

30% · PKR 42.0m

% of white space covered · pool PKR 189.1m

30% · PKR 33.2m

% of opportunity executed · pool PKR 149.2m

30% · PKR 17.7m

% of opportunity executed · pool PKR 79.6m

Simulated recovery of PKR 474.9m closes 14.5% of the projected gap, leaving PKR 2.81bn residual.

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Illustrative Synthetic Data — This prototype does not contain confidential or actual Unilever commercial data. Recommendations require human approval before any order or task is created.